Author Presence & Marketing
If you're the sort of writer who just does it for the joy of writing, that's great! But what if you want to get your work out into the world? And what if you want to actually make some money? It would be nice if it were as simple as crafting your master piece and waiting for readers to find you. Unfortunately, you have to put a bit of yourself out there for this to happen.
If you're a teacher, odds are you have a few social media accounts already. You can certainly leverage these to share your writing. You can also create new author accounts and even create an author website. It all depends on your skills and interests. The good news is, even if you're not as tech savvy as your new Assistant Principal who is an influencer on the side, you already have some tech skills you need for the job that will translate to the field of writing.
Author Presence Playlist
The YouTube playlist here will get you started with some advice from a diverse group with varying opinions on the importance of social media, author websites, and other marketing strategies for your book.
Anna's Author Presence Playlist
Dale Roberts: Marketing & Promotion for Authors
Print Guides & Books
These books and printable guides offer more details and strategies than shorter blogs and videos.
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Author Marketing Guide: A good, simple guide for beginners
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KIndlepreneur Guide: This 2024 guide offers new ideas and insight for the rapidly changing landscape
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Grow Your Author Platform: A comprehensive (albeit dated-2019) look at marketng strategies that still work today.
YouTubers who won't waste your time
Below are the channels of a few people who understand marketing in niche areas that may help you. In general, their information is concise and useful. Good for browsing if you're still trying to figure out the best strategy for your book.
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Dale Roberts: Shares a lot about specific professional organizations related to self publishing and working with Amazon
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Sean Dollwet: Focuses on low and medium content print on demand, but his advice about market research tools is useful for all and he's really on top of market trends
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Latoya Nicole: Helpful advice on overall author branding
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Mandi Lynn: Advice on the business of being an author from a published novelist